You have an opportunity to signal what is important; if you value a meaningful conversation around someone's career aspirations then make it a large, free text box!
John
We will have many discussions around whether the term 'Peers' is correct, or if 'Direct Report' is appropriate, and what we mean by 'Line Manager'?
Inevitably, the direct report term finds favour, it is factual in so much that it denotes someone who 'directly reports' to the feedback recipient, and is less controversial than 'subordinate'.
The term 'Peers' will sometimes be changed to 'Colleagues', with an additional prefix to denote if they are 'Internal Colleagues' or 'External Colleagues'...a valid distinction if the external colleagues group can offer an opinion worth separating from the internal ones (which they usually are able to!).
Line Manager denotes that person who has direct supervisory control over the feedback recipient day-in and day-out....they may well have another manager who they report into, but this will often be in relation to a specific project - there can, as in the words of 'Highlander'....be only one....
The terms given to all of these respondents is as important as the rating scales terms, or wording of the question, or guidance text in the invitation email - it should all be thought about and reflect the culture of the organisation.
We always work very closely with our clients to ensure they give consideration to this; why go to all the trouble of implementing a tailored online solution, if you don't shape it to suit you?
John
I suggested that the role of such a debriefer was to act as an intermediary between the recipient and their feedback report - with this in mind, we can consider what the key skills of such a person should be.
Before the session begins, a debriefer should prepare adequately for the session itself - they require the ability to analyse the report in isolation and begin to assess what the themes are that are emerging, patterns that repeat, ratings and comments that differ between different relationship groups, e.g. do the peers believe something very different to the direct reports or boss?
Once into the debriefing session, the debriefer needs to be able to place the recipient at ease sufficiently such that they feel free to express themselves - I find this no different in many respects to any 1-2-1 interaction, but the key difference I feel is that the recipient understands the nature of the session i.e. what YOU are there to do, and that the conversation is confidential - if it isn't you must say this though.
Establishing some position of trustworthiness is critical to being able to support the recipient through the process.
Not unsuprisingly, listening is an essential skill - actively listening to the recipient and gauging what it is they are really saying will provide you all you need to move constructively through the session.
A temptation is to think about what you are going to say next; how to solve the issue, offer advice, move to action or simply to ask another question.....resist all of these! Listen and you will know what it is the next step..
Asking questions is another key skill in a 360 feedback debrief, but probably warrants another post, so I am going to leave it for now.
All of these skills are discussed in detail during our 1-day training programme for anyone tasked with handling the face-to-face debriefs, be they HR, L & D professionals or Line Managers; feel free to get in touch if you would like to know more.
I believe that it is the sharing of the feedback with the recipient which is one of the most crucial stages in the whole process - the human interaction between the recipient, and as we call them, the 'debriefer'.
We provide training to the internal HR team in organisations to be able to conduct these 1-2-1 sessions with the recipient and this begins with clearly defining the role of the debriefer.
As a debriefer, you do not own the report, rather you are there to act as an intermediary between the report and the recipient - you are there to facilitate their understanding of the feedback and enable them to effectively act upon it.
This sounds easy and very much like common sense, but all too often we see debriefers feel that their role is to own the report, add their own judgement and opinion, and very quickly move to resolving the issues highlighted in the report.
There is much greater value in simply allowing the recipient to understand what is being said within the report, so that they own the feedback, both positive and negative, and that they come away with a balanced view.
In both helping to raise their self-awareness and enabling them to own the feedback, the recipient is far more likely to then feel responsible for undertaking any actions that are required as a result.
Once this key distinction is made on the part of the debriefer, it reduces the pressure often felt by a debriefer, particularly if they feel the feedback is negative, and ensures maximum value is derived from the 360 feedback process for the recipient.
A practical way for anybody sharing feedback with a recipient would be to state this intention at the beginning of the session by saying "I am simply here to ensure you understand this report".
John
Do: "When you were talking to customer xyz, I noticed that you forgot to use her name"
Don't: "You are not building rapport with the customer"
And when providing praise:
Do: "When you spoke to customer xyz, I noticed that you used really good open and closed questioning techniques"
Don't: "You communicated well there"
Good leaders identify one or two critical areas and help the person address them one at a time. Restrict your feedback to one or two important points so that you do not overwhelm the other person with too many things to consider.
Positive reinforcement is one of the strongest factors in bringing about change. Unfortunately most people only focus on the negative.
People deserve to be praised for doing their job to the expected level. However, too many people take the expected level for granted.
Work together to identify the desired performance or result and how it can be achieved. Decide when the steps will be accomplished.
On a scale of 1 to 10 (where 1 is poor and 10 is excellent) rate your performance against each of the principles above when providing feedback to your team and colleagues.
Finished? What do you notice? Is there any one principle that is particularly stronger than the others? What do you do that makes this so strong?
Which principle is relatively weaker than the others and what can you possibly do to strengthen this? When can you start to exercise your feedback skills in this principle and with whom?
Kevin Watson
My Own Coach Limited
Kevin Watson is a coach, trainer and consultant supporting personal and team development by pushing beyond those self imposed boundaries and inspiring a call to action, helping them become stronger and measurably more successful in their own terms.
He is an accredited coach with the CIPD and Oxford School of Coaching & Mentoring and a Master Practitioner of NLP.
His professional experience spans over 25 years in retail and was part of the senior team responsible for taking Selfridges from an old department store to the shopping experience it is today.
Successfully implementing Performance Appraisals
a guide for HR professionals