360 feedback : are you our ideal client?

Monday, November 2, 2009 by Brendan Walsh
I was asked at a recent marketing seminar : what is your ideal 360 degree feedback client?  It is a great question - extremely helpful from a marketing perspective but also helpful for thinking about the service you offer.

So, are you our ideal client?  If you are, then I believe you would have one or more of the following characteristics.
  • Your primary focus is the individual in the 360
  • You believe that 360 feedback offers a great chance to start a conversation with a recipient which can lead to them taking responsibility for their own development
  • You have your own ideas and welcome our expertise
  • Either you want us to take the process on for you or you have the administrative support ready in-house
  • You're a small team wanting a big intervention or a large organisation needing a smooth, easy-to-use, process
I 'm sure I could think of more but when I look at our current clients, all of whom we rely on to be our referees for us, they all fit into one or more of those categories.

If you recognise yourself then get in touch.

Brendan

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