Nonsense dressed up cleverly : criticism of 360 degree feedback

Thursday, September 24, 2009 by Brendan Walsh
I just read this blog post on 360 feedback that broadly concludes that it is a waste of time. 

I generally like posts like these because they make me challenge my own thinking.  But then, the first part says that 360 only confirms the manager's original prejudices.  Frankly that is simplistic nonsense.  First, 360 is for the recipient, not the manager.  Second, 360 normally challenges all readers of the report : the recipient, the debriefer, and of course the manager.  Finally, if a manager does have incorrect prejudices what do we advocate - ignore them and hope they go away.

The second point is worse.  It suggests that people should just be left be - hoping that their moment will arrive.  360 feedback isn't about driving people against hard targets and trying to get star performance every minute of the day - it is about looking at how people work and encouraging them to reflect on their behaviours.  Talking to people about how things are going, looking at the impact their behaviour has on others and developing them is a good thing surely?

And, why it challenges diversity is beyond me.  I can see a theoretical problem: we generate identikit employees by reviewing all the same behaviours, but really in practice I can't think of any instance because people are not identikits.  How they interpret a particular behaviour, respond to it, and look to deliver it is very different. 

I'll assume that this was just a controversial post to illicit interest - if so, then it worked on me.  If not, then I'll just move on.

Brendan





Comments for Nonsense dressed up cleverly : criticism of 360 degree feedback

Friday, September 25, 2009 by Penn Gwinn:
Can you boil down what 360 feedback is, just a general explanation if you could.
Friday, September 25, 2009 by Brendan Walsh:
Hi, Yes - 360 feedback is a method of getting a range of people to give feedback on you. You have a set of questions that are asked and normally rated on some sort of scale. These questions are supplemented by narrative questions. The questions are 'sent' to a group of respondents; manager, direct reports, peers and the feedback recipient themselves (draw this out and you get the 360 bit). You can get feedback from other sources as well. Finally, the responses are brought together in a report and fed back to the individual. This is a really flat, practical response. If you want to know a more detailed response with our insights into how to make it powerful then click on the "sign me up" of "whitepaper available" buttons on this blog and we'll send you our thoughts. Brendan

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